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Privacy Policy

How RapidReply collects, uses, and protects customer information.

Last updated: May 2026

1. Introduction

RapidReply is an Australian AI-powered SMS communication platform built for trades businesses. We help plumbers, electricians, roofers, locksmiths, pest controllers and other tradies respond instantly to missed calls and customer enquiries via SMS. This policy explains what information we handle and how we protect it.

2. Information We Collect

RapidReply may collect:

  • Customer phone numbers
  • SMS conversation content
  • Business contact details
  • Timestamps and interaction data
  • Technical usage data

3. How We Use Information

We use the information we collect to:

  • Deliver AI-powered SMS responses
  • Notify trades businesses of customer enquiries
  • Improve service quality
  • Maintain platform security and compliance

4. SMS Communication Policy

  • SMS messages are only sent in response to customer interactions with participating businesses.
  • RapidReply does not send spam or unsolicited marketing messages.
  • Users may opt out at any time by replying STOP.

5. Data Protection

RapidReply uses secure technologies and reasonable safeguards to protect customer information and communications, including encrypted transport, access controls, and ongoing monitoring of our infrastructure.

6. Third-Party Services

RapidReply may use trusted third-party providers to deliver our service, including:

  • SMS delivery
  • Cloud hosting
  • AI processing
  • Analytics

These providers are bound by their own privacy and security obligations and only process data needed to provide their service.

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